A few years ago Web design was considered child's play. Anyone with a text editor and a basic knoledge of HTML could put together a basic Web site. You may have even created your own first Web pages. While it is still true that HTML can be learned by just about anyone, putting together today's Web sites involve a lot more knowledge and experience and demand the attention of an experienced professional.
New Technologies ...
User Expectations have increased due to sites like Amazon.com
One challenge that has always been around
XHTML, CSS, AJAX,